If Marketing is a City, then…

…television, radio, internet, print are the neighborhoods. And the streets, buildings and houses are specific products and parts of town. In other words, your website is a house on the “Internet” part of town. And the newspaper is a road on the “Print” side of town. And the press release is a street that runs […]

Does Your Marketing Message Have Legs?

Deliver Your Story

You can’t deliver a story that you haven’t designed. And you can’t design a quality marketing message without quality research or experience. But when it finally is time to spread the word, to deliver your message, you don’t have to break the bank. You can start with a few savvy and fundamental options. Give Them Something To […]

Does Your Design Match Your Marketing Message?

Image Matters

Your marketing message shows up in every detail of your brand, and you have to shape that message on purpose. So, once you understand your target audience, it’s time to pay attention to design, because sometimes image can speak louder than words. Words Drive Your Marketing Message From a gritty writing perspective design always begins with […]