Does Your Marketing Message Have Legs?

Deliver Your Story

You can’t deliver a story that you haven’t designed. And you can’t design a quality marketing message without quality research or experience. But when it finally is time to spread the word, to deliver your message, you don’t have to break the bank. You can start with a few savvy and fundamental options. Give Them Something To […]

Brand Name: Is Your First Message Design Decision Fabulous or Forgettable?

Brand Name | (L)

You have to get your brand name right. It’s your first message design assignment and can cost you business if you get it wrong. The tagline and everything else related to the story behind your brand comes later. You get the name right — something memorable, something that rolls off the tongue — and effective marketing […]